Intellectual Property: Why be concerned with IP?

Intellectual property assets are, increasingly, becoming essential components of any business venture. Intellectual property assets can be commercialized for the benefit of your business.
A typical bricks and mortar business would typically own the following intellectual property assets:

  1. Trade name or device, used as a business indicator;
  2. Copyrights in brochures, promotional materials, photographs of merchandise;
  3. Licenses to retail or distribute merchandise or franchise rights to offer certain services; and
  4. Proprietary designs or inventions developed in-house or acquired from another business.

In some cases, such as F&B outlets, recipes may in fact be trade secrets protected by non-disclosure agreements.

Intellectual property assets must be adequately protected, in order for you to continue enjoying exclusive use of these assets or to commercialise them for monetary gain.

For assistance regarding intellectual property matters, do contact us to make an appointment.

Related Intellectual Property Reading;

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